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unlimited access to grape-growing advice, expertise and education like you’ve never experienced
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$499 annual subscription
The Go-It-Alone Way
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The VVA Way
Everything you need to be a successful Grape Grower
Virtual Viticulture Academy is your comprehensive source for practical, timely, expert viticulture information that is easy to understand and apply for grape growers of all experience levels.
Live Advice
Get advice and answers for your specific vineyard questions live or at your convenience
Grower Guide Library
Learn how to manage your vineyard at your own pace with videos, how-to guides, and vineyard tools
Grower Community
Don’t grow alone; learn with and from our diverse, global community of winegrape growers
Courses & Events
Live and on-demand courses for you and your team for every phase of your vineyard journey
Exclusive Experts
Grow your knowledge with access to world-renowned, viticulture specialists via exclusive events and content
Product Discounts
Save $100’s per year and even cover your membership cost with our vendor’s vine and vineyard equipment discounts
Discover your vineyard’s full potential
Virtual Viticulture Academy provides a single, interactive platform to access practical, timely, expert viticulture information that is easy to understand and apply for grape growers of all experience levels.
$499 annual subscription
Grow better, grow smarter, grow-on-the-go
Vineyard education from anywhere, anytime
Email reminders and tips for your vineyard
Responsive grower support team
Tools and calculators for vineyard management
Accounts for your team members
Join Today$499 annual subscription
“Participating consistently in the Academy has been one of the most important investments of my time and financial resources for the health and success of my small vineyard. Fritz’s passion for teaching translates what could sound so academic into actionable advice I understand and can execute with confidence.”
Krista | VVA Member since 2019
Invest for the future and reach your goals
Improve vineyard health
Optimize yields
Increase profitability
Improve wine quality
Grow more sustainably
Join Today$499 annual subscription
“The benefits to my crew from the information in just a single pruning webinar more than paid for the cost of my annual membership.”
Craig | VVA Members since 2018
Frequently asked questions
How and when can I get Live Advice?
Fritz provides advice for your specific vineyard needs and questions twice per month via member-only Live Vineyard Advising Zoom sessions.
- Questions can be asked live
- Questions can be submitted along with supporting photos or videos in advance to be answered during the live advising session
- Members can view the chaptered recording to get the answers to their questions at a time that is convenient for them.
I am only thinking about starting a vineyard, should I join Virtual Viticulture Academy?
YES! Being part of the academy for a year (or 2 or 3) before you start a vineyard gives you the knowledge and tools you need to start, plan, and correctly plant your vineyard and avoid the costly mistakes that new growers often make. Or, for a very low investment, you may learn that winegrape growing is not for you and save yourself a huge investment in time, money, and frustration.
I am a seasoned, successful grower, is Virtual Viticulture Academy only for beginners?
No. We have many members who have successful, commercial vineyards and still learn and improve through Virtual Viticulture Academy. Fritz works with growers of all experience levels and can help you optimize your vineyard management and reach your next vineyard goal with the latest industry science to be an even better grape grower. Additionally, members have access to content, Q&A sessions, and advanced level courses from our world-renowned viticulture experts.
My spouse, vineyard manager, and team need to learn too. Can they use my account?
Contact [email protected] to have your spouse or partner added to your account for free. Members can add additional team members to their account for only $50 more per year. Click here to add a team member to your account or contact us at [email protected] for help.
Will my membership price increase every year?
Nope! Your membership renews at the same rate every year as long as you remain an active member. Your membership will never increase even if the price increases for new members.
How do I get help with my account or find the information I need?
Our support team is available and happy to help you with anything you need via [email protected] during normal business hours (CST).
How can the Academy help you Be a Better Grape Grower?
Take a 10-minute tour with Fritz to discover the most transformative resources offered and learn how Virtual Viticulture Academy will become your personalized window to the world of grape growing.
Join Today$499 annual subscription
Membership is good for one year. Membership subscription is charged automatically each year unless canceled. See Terms and Conditions for more information on membership cancellation or automatic payment suspension.
